Friday, September 2, 2011

"3D" in Movie Names

It's preposterous that film companies put "3D" into the actual, official name of their movies. In 2011 alone, there are nine movies that have been or will be released that have this distinction. They are:
  • Born to Be Wild 3D
  • TT3D: Closer to the Edge
  • Rescue 3D
  • Glee: The 3D Concert Movie
  • Shark Night 3D
  • Kylie 3D: Aphrodite Les Folies
  • A Very Harold & Kumar 3D Christmas
  • Yu-Gi-Oh! 3D: Bonds Beyond Time
  • Piranha 3DD
Why do studios do this? Certainly 3D movies are not the rare exceptions they once were. There have been literally dozens of movies released in 3D in 2011. Do studios believe that more people will go to see, "Born to Be Wild 3D" than would go to see "Born to Be Wild"? I certainly don't think so. In fact, it may actually cause people to stay away because they know that 3D movies are more expensive than a 2D movie. If a movie has 3D in its title you know there is no 2D version available.

Then consider the DVD and Blu-Ray release. When it was released in movie theaters in 2010, the final Saw movie was called Saw 3D. When the same movie (only now in 2D format) was released to home media devices it was renamed Saw: The Final Chapter. Likewise, when the 2010 remake of Piranha was released in theaters it was called Piranha 3D. In its home media release it was called simply "Piranha" for Blu-Ray and DVD but for its 3D Blu-Ray release the title was still "Piranha 3D." All of this simply leads to confusion for fans. Is this the same movie? Also, is it really necessary to include "3D" in the title of a 3D Blu-Ray? By its very existence it must be a 3D movie!

Not to mention the inclusion of the number "3" in "3D" which can become confusing when you consider sequels and remakes. When I first hear a title such as "My Bloody Valentine 3D" you think, "Is this a 3D remake or did I miss the second film in the series?" Movies such as Spy Kids 3D: Game Over and Jaws 3D don't help by muddying the waters by using the "3" twice - once to denote that it's the third movie in the series and a second time to tell you it's also in 3D.

There are two movies on the above list that have interesting titles in examining the inclusion of "3D" in the name of the movie. The first is Piranha 3DD. Since there was already a Piranha 3D what do you call the sequel? Piranha 2 3D? That just looks sloppy. Piranha 3DD is a brilliant title because it pokes fun at the trend of adding "3D" to a film's name AND makes a joke about women's anatomy all at the same time! Meanwhile, TT3D: Closer to the Edge is a horrible name. The "TT" comes from the Isle of Man TT motorcycle race. Why they close to cram it against 3D instead of titling the film, "TT: Closer to the Edge 3D" is beyond me.

In my opinion, they only time it is justifiable to add "3D" to the movie's title is when you are re-releasing a previously 2D film into the theaters but in a 3D version. The upcoming 3D Star Wars films are a perfect example. I don't know if George Lucas is going to add the "3D" to the film's title or not but he should because it says to fans, "There's a reason this is being re-released! You can now see it in 3D!"

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